Capacity : 3 idiots


Spotted this autorickshaw near MG Road in Bangalore, with a promo poster for Aamir Khan’s new film. (No prizes for guessing the name of the movie.) The caption was indeed interesting – but cleverly conceived. It doesn’t say that the occupants are 3 idiots, but uses the word “capacity.” Unusual enough, I guess, to catch your eye and give you that one prompt to say: I must check it out.

Aamir, I must say has been very creative in his promo ideas – I found the close-shaved look with the designer scar for Ghajini promos absolutely “out-of-the-dabba.” And I must say they did the job without a splurge on paid media promos.

Worked for me:)

There’s more on Aamir’s unique promotion strategies at this link…

1 Comment so far

  1. Service Apartment in Bangalore-Apex suites (unregistered) on January 1st, 2010 @ 10:04 pm

    Its a nice attempt ,the promotion of 3 idiots movie.

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