Spotted this autorickshaw near MG Road in Bangalore, with a promo poster for Aamir Khan’s new film. (No prizes for guessing the name of the movie.) The caption was indeed interesting – but cleverly conceived. It doesn’t say that the occupants are 3 idiots, but uses the word “capacity.” Unusual enough, I guess, to catch your eye and give you that one prompt to say: I must check it out.

Aamir, I must say has been very creative in his promo ideas – I found the close-shaved look with the designer scar for Ghajini promos absolutely “out-of-the-dabba.” And I must say they did the job without a splurge on paid media promos.

Worked for me:)

There’s more on Aamir’s unique promotion strategies at this link…

http://www.hindustantimes.com/cinemascope/Aamir-s-unique-marketing-strategy-for-3-Idiots/482871/H1-Article1-482569.aspx