Formula for pearl-white teeth


There you are. A kitchen-trolley retail point, with a sign that catches your eye and a presentable chap who explains product use in great detail. His sales pitch is pretty convincing and the bigger brands would learn a thing or two in terms of imparting product knowledge to salesmen.

In fact, his presentation has two modules. One for people who use toothpaste and another for those who use tooth powder. And look at the cost of bringing it to the market – all you need is one man, with a kitchen trolley and around 30 bottles of the magic potion. Hire 30 young men to comb the city and you’re done.

So, am I actually going to buy this thing and squirt it on my toothbrush? Looking at the sparkling smile the salesman gave me, this is one tough question to answer.


A close-up of the counter display


The leaflet that’s part of the sales kit

2 Comments so far

  1. preran (unregistered) on February 17th, 2008 @ 10:50 pm

    The first thing that came to my mind after I read this article…Mr. Chamko! Remember Deepti Naval in Chashme baddoor!

  2. mudpuppy (unregistered) on February 18th, 2008 @ 5:03 pm

    This is one of the things I love about India. The traveling brush/bucket/pan/toothpaste salesman, the road-side curer, and the swami soothsayer. They all have a place in society here.

    Who needs Reliance Fresh and the Forum Mall?

    I wish you had a photo of the guy actually smiling though.

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