Praiseworthy Joint Initiative between BTP and a Software Company

It’s nice to see corporates being good citizens of the city. I snapped these pictures of a praiseworthy joint initiative between the Bangalore Traffic Police and a software company to educate road users about the dangers of speeding and not using helmets.

The idea was to catch one’s attention by slogans which have rhyming words in them:

BTP rash/crash

BTP vicous/precious

The rhyming word is intended to catch one’s attention and make the road user pause and think…

BTP haste/waste

BTP hurry/bury

Here it’s a play on words:

BTP helmet/meet hell

And here, in ther enthusiasm to get a rhyme, the image becomes a little too graphic:

BTP rules/blood pools

But in all of it, there is a major fault. These messages have been put up where the motorists zoom past, not looking or noticing the messages on the edge of the footpath, or, if standing at the traffic signal, too close to see all of them, or have them blocked out by other cars.

And since the messages tace the road, the pedestrians can’t see them, either. I feel that a different way of displaying them would be more effective in brining them to the notice of the public.

However, it is a laudable effort on the part of a company to draw attention to good safety practices while driving. These signs are in J P Nagar, in south Bangalore.

7 Comments so far

  1. Premnath Kudva (unregistered) on July 20th, 2007 @ 10:46 am

    I really wonder if all these signs really work, even if people read them I mean. People here know that helmets are there to save lives, but instead of securing it on their stupid heads, they keep it on the fuel tank, or sling like a hand bag while riding.

    Recently a person from Mangalore while going to Madras was flung out of the Hyundai Tuscon after a tyre burst. He was the only person in the car not wearing a seat belt. He is now paralysed below the neck!!!

    I am eager to see what NotBayArea has to say about this;-)

  2. Ajith (unregistered) on July 20th, 2007 @ 12:01 pm

    These signs will only distract drivers and have a negative imapct. Signages on roads are serious business and should be uniform, large-sized and clutter-free. Bangalore Traffic police have now begun to take some positive steps in this respect as part of their B-TRAC programme. Lest see how far they will go..

    Also another issue they should tackle is to educate the road users to the new road-markings that they have introduced. Recently, Banglore police introduced the box-junction concept to prevent gridlock at busy road junctions. Some major intersections were painted with a criss-cross grid of diagonal yellow lines. I’m sure 95% of the road-users have any idea of what that meant!!!

    From Wikipedia: vehicles may not enter the area so marked unless their exit from the junction is clear (or, if turning, to await a gap in the oncoming traffic flow).

  3. Ajith (unregistered) on July 20th, 2007 @ 12:05 pm

    correction: I’m sure 95% of the road-users didn’t have any idea of what that meant!!!

  4. I love B'lore (unregistered) on July 21st, 2007 @ 6:06 am

    Something sensible from our Deepa-avare for once!
    Praise the Lord!!!

  5. I love B'lore (unregistered) on July 21st, 2007 @ 6:07 am

    Something thats a little sensible from our Deepa-avare for once!
    Praise the Lord!!!

  6. shek (unregistered) on July 22nd, 2007 @ 2:28 pm

    Rather than the message,it’s the advertising board that catches attention thanks to its size.The message board should be more prominent.

  7. Lokesh (unregistered) on July 24th, 2007 @ 8:43 pm

    Nice. Yeah more than the vehicle owners it serves as something to smile & think about for the pedestrians.

Terms of use | Privacy Policy | Content: Creative Commons | Site and Design © 2009 | Metroblogging ® and Metblogs ® are registered trademarks of Bode Media, Inc.