Water, sweet water

What with summer fast approaching around the corner and many a Bangalorean finding ways and means to beat it, (for one solution, check out this post by Shadow today) let me add to the chorus.

Tender coconut ( ‘Elaneer’, ‘Elaneeru’ etc) has always been a nutritious, healthy and wholesome drink of choice with many. With cola companies finding themselves on the backfoot following the CSE report, the heat is on them to come up with strategies to sell, with or without tinsel town stars helping to peddle them. Until they do that, ‘naariyal pani’ sales are gonna be brisk, come March onwards. It almost feels like there is a cartel to this trade, as every seller quotes 10 bucks flat. With many of them selling off the footpath thanks to pushcarts, profits are pretty much theirs for the making. To add to that, some of them are finding another revenue model to the business! Take a look.


If this is not sheer ingenuity and entrepreneurship by a Bangalorean, tell me what is!

5 Comments so far

  1. tarlesubba (unregistered) on February 19th, 2007 @ 8:38 pm

    he hath shade and a way in these dot com days.

  2. Chitra (unregistered) on February 19th, 2007 @ 10:33 pm

    :) Nice! Good post!

  3. VS (unregistered) on February 20th, 2007 @ 8:47 am

    Great post Ravi.. as always. Keep it up :)

  4. Ravi (unregistered) on February 20th, 2007 @ 10:52 am

    Yo TarleSubbanavaru, Chitra & VS!
    Thanks for your nice comments. Glad you are taking time off to read posts here.

  5. rubic_cube (unregistered) on February 20th, 2007 @ 9:21 pm

    End to End provisioning? Drink tender coconut water, be cool and speak to your darlings!

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