Gandhigiri Works !

One of my collegues pointed me to this nice little story showing Gandhigiri at work.

This also reminds me of an awesome TV ad-campaign that was telecast a few years ago. The ad starts off showing a taxi driver at a traffic signal, spitting on the road. A babe in a car nearby drives close to the taxi, lowers her car window,looks in his direction and says “Cheeee” making a grimace. The taxi driver gets really embarrassed and the slogan shows up: “Say Cheeee, Keep Mumbai Clean”

We should try this in Bangalore.

3 Comments so far

  1. silkboard (unregistered) on September 29th, 2006 @ 3:22 pm

    Nice and wonderful story!

    How about we pool together some money to run some similar “Keep Bangalore” type ads on local FM and TV?

  2. usha (unregistered) on October 12th, 2006 @ 9:28 am

    hey that is a lovely story!

  3. Karthik C (unregistered) on October 12th, 2006 @ 10:42 am

    glad you guys liked it :-)

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