Selling X-mas…

It’s not new to use festive excitement for marketing, the big brands get more and more creative cashing on such opportunities.

X-mas Beer

Here is Fosters, a leading beer getting creative and displays a X-mas tree made out of beer cans outside a pub/restaurant nearby brigade road…

1 Comment so far

  1. bangalore (unregistered) on December 25th, 2007 @ 6:07 pm

    I am not sure if the idea of making the brands solely responsible for the marketing of the festive spirit is a good thing to do. we need to also take into account that this trend is more obvious and market driven than company driven….
    but as i said my thought :) !

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