Selling X-mas…
It’s not new to use festive excitement for marketing, the big brands get more and more creative cashing on such opportunities.
Here is Fosters, a leading beer getting creative and displays a X-mas tree made out of beer cans outside a pub/restaurant nearby brigade road…
I am not sure if the idea of making the brands solely responsible for the marketing of the festive spirit is a good thing to do. we need to also take into account that this trend is more obvious and market driven than company driven….
but as i said my thought :) !