A new chapter
Well, they are not the first city-focussed magazine but they certainly have a first mover advantage in terms of having Bangalore’s new name Bengaluru in their masthead. I’m certain you would have come across some of their hoarding(s). The first one certainly caused a little of a ripple too!
Ok, I’m talking about ‘The Bengaluru Pages’, a new magazine launched recently – about 3 editions back – and entrenching itself slowly but surely among city folk’s reading habits. I got in touch with their editor and here’s what she has to say to my posers:
Firstly, congratulations to you on the launch of your new magazine. Could you tell us about the need that prompted the launch of your magazine?
Thank you for the good wishes. Azure Media is a boutique media firm that will offer specialised products for niche segments. The first category we decided to tap was the city magazine space. We believe a city like Bangalore needs a dedicated magazine which will capture it in all its nuances. Bangalore, today,is India’s third largest metro. It is very cosmopolitan in nature and in many ways symbolises India’s march forward as well as the constraints that may yet de-rail it. While it has the showcase IT industry, its roads and urban infrastructure are in pathetic conditions. We intend to capture all this and more in our magazine. We intend to bring quality, feature writing back through our magazine.
What will be the USP of your magazine vis-a-vis other city based magazines, some of them being issued free?
Quality, high production and design values. We are combining very high quality, well researched articles, like the current cover of life in Bangalore circa 1947 with timely, interesting interviews, articles and combining it with the best listings in town.
Who is your expected audience?
Anybody who is interested in Bangalore. From people who want to know which art show is on, to which movie is playing, which new restaurant has opened to those who want to know the history of the city, who have an interest in civic issues and in the big stories the city has to tell, So the audience is both locals as well as visitors to the city.
Could you tell us a bit about the editorial mix within the magazine?
We are 100 pages. The lead story is the anchor of the magazine. It will be about 6/8 pages. Then comes a strong second lead – a trend story. Other stories will range from civic to real estate. Also interviews and profiles. We have a whole travel section. Main one will be on a weekend gateaway. Also about travel in the city and a visitors’ guide to the city. Sections on wellness, entrepreneurs add to the story. We will also bring society and fashion and a topical photo feature. About a third of the magazine will be listings: food & drink, Nightlife, Books, Shop, Sport, Theatre & Dance, Music, Art, Movies, Kids, Talks & Workshops.
Do you propose to extend the magazine in Kannada one of these days?
No such plans at the moment, though we are exploring taking this concept to other cities.
Will we see an online edition soon?
Yes. We are in the process of launching an online edition.
How have Bengalurueans greeted the arrival of your magazine, in terms of sales & subscriptions?
We are truly overwhelmed with the response we have got so far. People have appreciated the fact that we are giving people very good reading material and balancing it will fashion/lifestyle/food/travel etc.
Well, its always good to know and read more about namma Bengaluru. Here’s the trio of the magazine’s last 3 covers. More about the company behind this publishing venture here.