Insertions in the Newspapers through Press Club of Bangalore…

When my friend wanted to put in insertions in all the newspapers regarding her upcoming venture, someone suggested the Press Club of Bangalore, situated in Cubbon Park. So we went there to find out more.

Here’s the office of the Press Club:

Press Club of Bangalore

We were told that if we paid Rs.300, the Press Club would send our insertion to several newspapers and TV Channels; so we decided on the date we wanted the insertion, and paid the fees.

However, sad to say, not a SINGLE newspaper or TV channel carried the insertion/news snippet at all.

My friend was understandably upset, but when she called up to enquire, she was told that all that Press Club would do was to send the clipping to the media; and it was up to the newspapers or media channels to decide whether they would carry it or not.

I agree that they are technically in the right, but is there any way of ensuring that at least a few newspapers carry the clipping, if not all? My friend regrets that she went to the Press Club, she says it was a waste of time and effort, and that she would have been better off placing an ad in at least one newspaper.

Any inputs, anyone?

5 Comments so far

  1. tyagaraj sharma (unregistered) on October 9th, 2007 @ 5:45 pm

    The Press Club only acts as a facilitator.IT does not guarantee publication as it just cannot.The choice of using the facility provided by the Press Club(on payment basis) is not something that is forced on the users.So it would be wrong to blame the PCI if the newsitem or whatever is sought to be published ,does not get picked up by the newspapers.
    Your friend’s disappoint is understandable.But the PCI cannot be blamed or held responsible .

    Secondly, newspapers have their own space constraints.
    Perhaps THE IDEAL thing would have been to approach the ad departments of the newspapers and get the news about her proposed venture or event, published in the different ad categories.

  2. Ennares (unregistered) on October 9th, 2007 @ 7:48 pm

    How naive can you be? Unless you are a celebrity, connected to some one influential or know the Editor no one would even look at these.

    If the venture is for larger public good and is expected to be very popular it may get published. Editor’s discretion is FINAL.

    Moreover, some one wanting to inform the general public about forthcoming venture is “advertising”!

    Ads are costly and charged per centimeter columns. You can calculate how many milimeters for Rs 300? That too in one publication!

  3. Suni (unregistered) on October 11th, 2007 @ 11:40 am

    I think it is better to approach a few News paper office directly rather than approaching Press Club. You will atleast know clearly whether they will carry your NEWS or not. I also want to know whether Press Club gave any Receipt for the money collected ??!!. If yes, “as what” they have accepted this money.

  4. Pisipati Sriram (unregistered) on October 21st, 2007 @ 4:59 pm

    There is a difference between ad matter and news for publication in newspapers, though the thin line differentiating between the two is fast missing in recent times. With lot of overlapping and some adverts appearing as news items. For instance, take a look at book releasing, audio-video, cinema release functions.

    In any book releasing function, usually a set procedure like someone formally releasing it, another guest who might have read the copy saying a few words to the audience, author’s introduction etc is followed. In some reports what one finds is a review of the book with a fair amount of compliments to the author followed by a suggestion to the readers how the book is a `must read’ stuff! All this is passed in the name of book release news items. Same is the case with audio releases, film releases etc -in one way doing publicity work.

    Product release functions are other methods to get publicity. Instead of confining to the facts of releases event managers `manage’ newsmen and reporting staff to see that adequate publicity coverage is given for the specific product – from facial creams to classy and swanky cars.

    An advertisement in a newspaper costs money depending on the content, length, ad tariff, coverage area and so on. If its passed off as news matter, publicity purpose can be served with reporting staff doing coverage.

    Any number of instances can be given where ad matter passes off as news in daily newspapers these days.

    Maybe the best way for anyone interested in reaching readers thro newspapers is to directly approach the editors or principal correspondents of respective newspapers, submit their press release with a request for its coverage. Whether it appears or not again depends on hundred and ten factors. If the editor/principal correspondent/bureau chief is really a news-driven person, the news item or press release sees the light of the day.

    Many times even outstanding and thought-provoking Letters to Editor and articles addressed to newspapers also do not find place in news columns, if handled by third rate editorial staff who may find it difficult to differentiate between brain and brawn.

    It is strange incoherent speeches by political leaders, trash spoken by film personalities, news about forthcoming movies, pub and club news etc find place in newspapers whereas genuine news ignored on the pretext of space limitations!

  5. Reshma Krishnamurthy Sharma (unregistered) on October 22nd, 2007 @ 3:10 pm

    Ideal way to go about is make a note yourself and aprroach publications. If you know someone who is in a PR agency, he or she will be able to guide you better.

    Most of the time publications/ newspapers get hundreds of such press notes to be published. So a bit of follow up with the corrrespondent / editor of the page once the note is sent will help.

    Obviously all this requires prior planning in organising things and some efforts as well. A bit of scanning of newspapers where exactly your proposed news item will fit will give you a better idea and then you can approach newspapers.

    Alongside a note can be handed to Press Club as well.

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