Freshness Redefined!!

How would you like to buy bread so fresh that it is manufactured not today but tomorrow

I just did!! Yes, Manufactured tomorrow Sold today!! Check out for yourself…

nilgiris21092007.JPG

Nilgiris ( Mfg by :Appu Nutrition Pvt Ltd, Hosur Road, Bangalore) Whole wheat bread purchased by me today from a local outlet in Indira Nagar displays tomorrow’s date 21/09/2007 as date of manufacturing!! What more one needs to prove that the big brands do take customers for a ride!!

9 Comments so far

  1. chethan (unregistered) on September 21st, 2007 @ 12:14 am

    havent you heard? its already tomorrow in australia!!


  2. Radman (unregistered) on September 21st, 2007 @ 9:49 am

    that is consumer fraud. period. end of sentence.


  3. Naveen (unregistered) on September 21st, 2007 @ 10:54 am

    Yes. That is pretty disgusting!!. Consumer court anyone?


  4. P (unregistered) on September 21st, 2007 @ 2:52 pm

    Not fair at all on the consumer.Its high time that the supermarket see these items wake up and so that the manufacture/supplier.Got a Bill?Quickly haul the chaps up to a Consumer Forum, in the hope that these acts are not repeated again.

    http://www.teeshirts.in


  5. P (unregistered) on September 21st, 2007 @ 2:53 pm

    Not fair at all on the consumer.Its high time that the supermarket see these items wake up and so that the manufacture/supplier.Got a Bill?Quickly haul the chaps up to a Consumer Forum, in the hope that these acts are not repeated again.

    http://www.teeshirts.in


  6. P (unregistered) on September 21st, 2007 @ 2:54 pm

    Not fair at all on the consumer.Its high time that the supermarket see these items wake up and so that the manufacture/supplier.Got a Bill?Quickly haul the chaps up to a Consumer Forum, in the hope that these acts are not repeated again.

    http://www.teeshirts.in


  7. DP (unregistered) on September 21st, 2007 @ 6:24 pm

    Its normal practice .. even biggies like Daily Bread do the same ..


  8. Ajith (unregistered) on September 26th, 2007 @ 7:21 pm

    Nilgiris has been doing this for a long time. However, I don’t see any grave danger since they post-date it only by 1 day. Now-a-days I dont buy Nilgiris bread if its “mfd date” is greater than the “current date” :)


  9. Rajesh (unregistered) on September 26th, 2007 @ 10:26 pm

    Ajith,

    How do you know when it is actually manufactured?

    If they have been doing this they should close the shop rather than potraying wrong perception about freshness…this is not acceptable legally, and when it comes to food, they can find themselves behind bars on FDA violations…

    On your other commnet that you don’t buy it if the date is not current, then you still land up buying the same bread that you refused to buy y’day!! don’t you!



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