Mixed Branding!

In Bangalore, one can see so much of “mixed branding”….here’s one example. The movie is a recent one, “Masti”…and it is being advertised by “Napoleon Courrier” (sic)….it doesn’t specify what that brand is, but the association with Napoleon Brandy is left to the viewer’s imagination, with the depiction of a bottle-like picture,; and it says the ad is for “movies which ignite the fire in you”, and is “brought to you” by “Tilaknagar Industries”….

Courrier Napoleon CloseUp

Here’s a larger picture; you can see the movie poster, too;

Courrier Napoleon, Masti and Canon Helmet 8 May 07

In yet another example of mixed advertising, don’t miss the “Canon” motorcycle helmet at the right-hand side of the picture…the logo is perfect, and there is no copyright infringement as the product is very different! This is why we have Lexus water heaters, too!

Taken on Kempe Gowda Road, 8 May 07.

5 Comments so far

  1. Ravi (unregistered) on May 11th, 2007 @ 12:10 pm

    ‘Mixed branding’? This is new. I was given to believe that this type of advtg. is called ‘surrogate advtg’, actually.

  2. Ramya (unregistered) on May 12th, 2007 @ 12:02 am

    The logo that this company has is a direct lift off of the logo of a famous hotel on the Las Vegas strip!! I wonder what they’d have to say when they find out.


    Can we ever get original!?

  3. Manoj (unregistered) on May 12th, 2007 @ 1:43 am

    Surrogate advertising is something like advertising another brand for the main brand. It’s like Kingfisher Soda instead of the Kingfisher beer, because you can’t air beer ads

  4. Maasthi AKA Uppi (unregistered) on May 12th, 2007 @ 5:00 pm

    Ella OK Mixed Advertising Yaake… Surrogate Advertising anthu alve alla…

    Ramya(AKA Divya Spandhana)treasureisland.com/ Anno olu beda… Nepolean Courrier is Indian Brandy.Bangalore’s Tilak nagar Industries Produces it…. It is the Brand Name Registered with Govt. Innu doubt aadre visit any Pub…

    Artha aglillva aagodu Beda Bidri….

    Masthi Thopagoithu….. Tilak nagar industries is our main Sponsor.. Recently Ekadhanta movie was sponsored By Vasu agarbhati.. Thats very good 1(Non-alcohol).. Everybody writes abt. alcohol. Dont know why???

    Nimma Uppi
    Behalf of Ramu.

  5. R.A. Levin (unregistered) on May 13th, 2007 @ 1:46 pm

    An incense company sponsoring a movie. “scentillating”. Sorry. I couldn’t resist.


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