Would you choose this?

Driving along the city roads, I spotted this advertisement….

One-minute Angiogram

Would one choose a “one-minute” procedure like choosing a vegetable? And would one choose a medical procedure which was advertised on the back of a bus?

Hmmm……

3 Comments so far

  1. Briju Prasad (unregistered) on April 24th, 2007 @ 5:04 am

    Its interesting to note coronary computed tomography angiogram (CCTA)have been termed as “one minute Angiogram”
    I understand there have been extensive research on this and is very popular at the Cleveland clinic in the USA.
    The word one minute may be misleading as it does require some prepration before and after the procedure.The advantage over the conventional Angiogram is that it will not require a Catheter(tube)to be passed through into your Coronary arteries(arteries supplying blood to your heart)but will require a dye to be passed to observe and study a 3 dimentional pictures of your heart and its arteries,again all this cannot be done in a minute!
    There are certain advantages with this procedure as they are non invasive(you dont introduce any thing into the body apart from contrast dye)
    It is also seen to be useful in people who may have unusual chest pains but may not have other symptoms of a cardiac disease.
    …But again not suitable for every body though as it is not suitable for blocks in smaller arteries(Studies suggest these)
    …But the point here is about,how it has been advertised(both as one minute and behind a BMTC bus)…
    …Is the person,who does not have a clinical eye to the facts understand this?
    well its another topic about responsible advertising…….especially so with regards to medical science…..
    As a medical professional myself,I am not too happy for procedures to be advertised in this manner…
    I would be concerned about the choices that I would be giving to my patients with out much evidence base to it.
    well an interesting topic…….sorry to diverse to an extent,thought would be interesting to some I would imagine!
    Cheers


  2. Deepa (unregistered) on April 24th, 2007 @ 9:16 pm

    Deepa,
    This is a fantastic new, non-invasive diagnostic technique that is now available for the benefit of patients for detection of blockages, narrowing of arteries etc. What is not clear is whether you are commenting against the technique or the advtg. Coz really, this technique is a refinement over previous imaging tools and is a boon for detecting & preventing IHD.
    Ravi


  3. Pradeep (unregistered) on April 25th, 2007 @ 12:01 am

    At first glance the ad looked cheesy, but i checked out the hospital’s website and the procedure seemed to be state of the art. I know something about diagnostic imaging, since i worked at a company that manufactured MRIs , CT, XRay and Ultrasound scanners.

    I would give the benefit of doubt to the hospital for taking an unconventional approach to advertising. At a minimum, the ad on a bus gives more exposure and awareness to the public .



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