Kids Stuff
Seems like a full season for habbas i.e fests. Like the classical music concerts that happen in Chennai around this time of the year, Bangalore has started a trend of habbas. Following the Bengalooru habba which concluded last week, kids have been the focus of a habba that was exclusively centred around them. What with exams round the corner for kids at home, I chose to opt out. Hopefully, next time.
Packed with music, games, theatre, dance, aptitude test and drawing competitions, the Canara Bank Chinnara Habba-Kidz 2006 will embody the buoyant spirit and endless curiosity of children.
Though such a habba would need commercial support, its a sincere hope that this event would not turn out to be a ruse for marketers to hop onto to the band…er, brandwagon and dilute its objective!
What’s that I see “Shopping festival for kids?” I assumed it was a commercial affair, but not from your write-up. I would really hope it is not a shopping festival. We really don’t need those.
With so much stress on consumer/retailing activity in our cities, I wonder why the toy companies have not started ‘exploiting’ children’s day yet.
Some toy co will soon start a “gift a child on children’s day” campaign and get into those marketing case studies, isn’t it!?
Exactly, SK! That route is the scariest. The US retailers are the leaders in exploiting. Not a day is spared. Valentine’s, Mother’s, Father’s, Black Friday, and Christmas (Gosh, that’s just the limit!) I really hope we are not headed that way.
Well with the all the things going the way our western counterparts are doing… from pubs to shopping malls to fake holidays…to teenagers being the targeted audience in everthing these days in bangalore and other major cities, the shopping festival for kids doesnt really surprise me. Albiet it is funny and sad.