Ads that decieve
Bangalore’s so many roads, circles and flyovers have giant advertisement hoardings and neon signs. I’m not gonna talk about them.
This blog is on the little stickers that can be found within BMTC buses. I’m sure many of you would have taken notice of them. Some of them are in Kannada and some in English (well, almost).
These are mostly deceiving and promise of untold riches for a Class X qualified person. They come in different forms and sizes. They say that you can start your own business, work from home, do a part time and make a whole lot of money doing that.
I got very curious and called up one such guy some time ago…
He asked me to pay up Rs.5000 for which he would be give starter-kit for growing mushrooms at home and within 2 weeks I can sell it off to 5 star hotels for Rs. 25000. Hmmm…
The next guy I called wanted me to do the so called “network marketing” and sell soaps and hair care products…
One such ad clicked on my mobile phone for your viewing pleasure!
Have you noticed any such ads?
Do they survive on the fact that middle class people always want a shortcut to become rich?
I see that this form of advertising is thriving – direct marketing to the target audience, uh?