Paris and Bangalore

Tell me if this is funny.

When mobs burn 2 buses in Paris, our national news channels carry video footage in prime time, and no one even mentions the brand of bus that was set on fire.

But similar event in Bangalore, with the added ‘bonus’ of two pedestrian deaths, doesn’t get a mention on national news channels (forget international media). And moreover, Volvo gets some local marketing done for free!

I know. ‘Relative shock’ value matters more than the content. And, kahaan Paris, kahaan Bangalore! But hey Tata and Telco, listen. Start marketing a new brand of luxury buses. Or else Volvo will be all over you in a few years!

6 Comments so far

  1. F e r r a r i (unregistered) on October 27th, 2006 @ 11:08 am

    Why drag Volvo into this? :-) It would be nice if TATA, Ashok Leyland built such buses :-)

  2. AV (unregistered) on October 27th, 2006 @ 12:14 pm

    Well, these things keep hapenning in India every other day, International media cannot keep up I guess!
    Moreover, we’re better off if such events dont get hyped on the international scene and give us a worse image than what we already have.

  3. silkboard (unregistered) on October 27th, 2006 @ 7:26 pm

    Prabhu, I dont know why Volvo is getting so much publicity for free. Hope BMTC gets some money/discounts from Volvo for naming their premier service as Volvo service.

    AV – It’ll be better if these events get hyped on the mainstream national as well as international media. Better chances of action on the ground then. But I know, who cares if yet another bus gets burnt and yet another person dies on the road in India. What is new(s) about it!?

  4. Deadpresident (unregistered) on November 2nd, 2006 @ 1:55 am

    Tata = Telco

  5. keerthi (unregistered) on November 6th, 2006 @ 11:10 pm

    I dont why the engish media is still using the name bangalore instead of bengaluru,
    mysore instead of mysooru etc.even after the government order has been passed. Its a real shame that media can act the way they want instead of
    following the law of the land for whatever reason they think is correct.These Days the english media has taken the law in its own hands and spreading information
    the way they want. The Media especially the english ones are losing there credibility day by day.This shows their rue color.These days i read english newspapers and watch tv chanels with lot of suspicion.
    I call on the boarders for a debate on this.

  6. silkboard (unregistered) on November 7th, 2006 @ 1:23 pm

    Easy Keerthi, it will all happen, slowly. Just the way it did for Mumbai. You cant just expect these changes to happen with one flip of a switch.

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