Radio VeRVe: Showcasing independent musicians
It began sometime back as an experiment called Infinity Radio and was started by Kaustubh Srikanth in late 2003 to help independent musicians across the country promote themselves. Based in Bangalore, the experiment expanded to included two more members.
Shreyas Srinivasan and Gaurav Vaz joined Kaustubh in 2005 and formed the nucleus of Infinity Radio.
Today, RadioVeRVe, as it is now called, is all set to ride this wave and change the face of entertainment in India. Drawing on the experience of the many years of intimate involvement with the music scene, the technology advantage and the limitless possibility of the world wide web, RadioVeRVe aims to be at the forefront of the “Indian Independent Music Revolution”.
Shreyas Srinivasan talks about Radio Verve and the exciting plans they have for the future.
1) Since RadioVeRVe an independent venture, do you folks plan to make a business model in the future?
Yes, all of us believe it’s necessary for anything to be commercially viable to sustain itself over a long period of time. We are working on a lot of things which will help us build a business model around RadioVeRVe. We are still nascent, the business model will be built with time.
2) Do you have a lot of volunteers working on the project who do work in their free time? How do you handle the time contraints?
Lot is an overstatement. Practically Gaurav, Kaustubh and Atul and I do majority of the work. Having said that, we do have a lot of people pitching in and helping out in specific issues. We are building a vibrant community which is helping us out but numbers aren’t big simply because at this time we don’t have a lot of tasks to involve too many
Radio VeRVe members from l to r: Kaustubh, Shreyas and Gaurav
3) If a band wants to showcase their work through Radio Verve, what would they have to do?
Just send us the music, either as a CD or as an mp3. We will listen to it and if it suits our requirements we will play it. Our requirements are that the music should be independent and that it should be of decent quality (recording wise). We are very particular about music being independent.
4) What kind of a response have you received so far?
Simply unbelievable, the number of people tuning and writing good things about us has been quite phenomenal. The mainstream media has helped us a lot too, by writing about us and thus helping us reach large number of people. In fact, in the last one month we have been featured in just about every major newspaper in India. The biggest thing though has to be the kind of support we are getting from independent musicians. We set out to build them a platform through which they can express themselves, and their trust and support in this project is very gratifying.
5) What’s your take on the future of Net radio, keeping in mind the bandwidth issues, especially in the Indian context?
Bandwidth requirements are a thing of the past, India is waking up to broadband. We think Internet Radio is a big step forward, the kind of things one can do with internet radio far transcends traditional AM/FM radio. I don’t want to spill too many beans yet but some of the things we are going to introduce on the station in the short future, will show the capability of internet radio as a mainstream medium.